Why this Blog?

I have been blogging for three years. But I never figured out what made a blog interesting. I have many interests and often I muddle them all up in the same blog. Now I know what does not work.

I decided to create "What I saw, What I thought" as a blog to capture my experiences and thoughts as a customer to remind myself (and may be others) what goes through a person's mind when she consumes marketing and sales campaigns.

I am a MBA/MSW from Washington University in St. Louis. A proud alum of Political Science, Chulalongkorn University and Rajini in the beautiful Bangkok and P.S. 183 in the fantastic city of New York. I started a company called Molberi as a sideline business focusing on creating a business that does right by its artisans and customers and the planet. This philosophy is called "Happy People, Happy Planet" .

I hope to use WisWit as a tool for capturing my learning as well as my inspirations for business through consumption of other brands' marketing.

Saturday, July 25, 2009

Tyson


How important is placement?
Yesterday I took a survey conducted by a college friend regarding advertising on Facebook and viewer's attitudes towards the product when it appears in a very cheezy looking person's profile page. Then today I had this experience.

What I saw: Online advertising on New York Times.com had an ad of Tyson Slow Cooked Beef Pot Roast.

What I thought: Tyson is extending in to dog food. Interesting business idea!

What I saw: Oh, wait, the dog is in the NYT ad. The Tyson ad is unfortunately underneath that particular ad and therefore underneath a dog.

What I though: Oh, crap, Tyson got screwed. How many people thought this was dog food like I did??

It is very frustrating that as advertisers, we don't know where our ad will appear on a page. It's so much worse still when it is online and there isn't even a person going through each pages' lay out. It rotates between advertisers. How would you know where you ad ends up and how the ad you designed in the vacuum of your own office be represented when it goes on-line?

Placement of an ad and the interaction of graphics can greatly change the message the marketer is trying to convey. Placement is oh, so important!
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